Let's have a real talk about today’s music landscape. Remember those times when we could play trending songs and easily recognize every artist? That world seems like a distant memory, and a recent Complex article by Trace William Cowen has shed some light on why.
The gist? Well, it's complicated. But let's break it down...
A lot of folks in the music industry are feeling, well, a bit down. And we're not just talking about a few. According to Cowen's article, every industry pro seems more out of sorts than the last. The reason? Introducing and breaking in new pop artists isn’t the same game it used to be.
While the cynics might be quick to put the blame on age or an out-of-touch mindset, there's more to the story. The real issue is the challenges of breaking new pop artists in the present times. One exec even shared that, in all honesty, people are just feeling “lost” about how to make music resonate with the masses as it once did.
Platforms like TikTok, while incredible, have changed the rules. Sure, they've given rise to new talents, but is that fame and recognition the same as the iconic stardom of previous eras?
Here's another wrinkle: oversaturation. Coi Leray hit the nail on the head with a tweet stating "the music industry is over saturated. Every song is a hit. Everybody is a star."
The music industry is over saturated. Every song is a hit. Everybody is a star.
— Coi (@coi_leray) May 8, 2023
But if everyone’s a star, does being a star still mean the same thing?
However, it’s not all gloom and doom. Some in the industry are keeping the passion alive, championing the art and its creators. Nicole Wyskoarko from Interscope Geffen A&M talks about the magic of discovering fresh talent and being part of their journey from the start. It's a reminder that, amidst the chaos, there are still those pockets of genuine excitement.
So, what does this all mean for budding artists and music lovers? Authenticity matters. Big time. In a world where everyone's a star, standing out requires something genuine and unique.
And that’s where our report on “Authenticity In Modern Music” comes into play. For those feeling adrift in the vast ocean of today’s music scene, it's a guide to finding your unique sound and making a mark.
Bottom line: The music industry may have its challenges, but there's still a place for genuine artistry. The real deal? Authenticity doesn’t go out of style.